Job Overview
Embibe
Content Writer
Location: Bengaluru, Karnataka
Salary: 8,301 - 35,671 a month
Job Description:
About Embibe (Get ready to turn the world on its head!):
We are a tribe of passionate individuals working hard to make a tangible difference to education in the world. Each student deserves a life of no regrets. Our AI platform strives to make that possible. In fact, we are turning Ed-tech on its head! You wonder why we say that. Allow us to explain.
The segments of Ed-tech are not primary, secondary, test prep and vocational. They can't be when learner success is based on lifelong learning and retention.
"The new paradigm we are defining is based on the depth of our platform thinking designed to maximize learner outcomes for lifelong learning. Think connecting kindergarten to MBA prep and monitoring skill acquisition not just marks! The true distribution for Ed-tech companies is:
A. Simple content aggregators: Distributing content in some UX embedded in some hardware or a transactional play like video conferencing. Consumption onus is on the student. Quality is only as good as the teacher. 99% of Ed-Tech today works like this. It’s like selling a book followed in a leading educational institution. People join that place for a better life, books are not valued as much.
B. Personalized adaptive learning providers (PAL): All content backed by and tagged to a uniform taxonomy is used to deliver personalized learning paths for every student using algorithms. The personalization quality depends on the depth of tagging and the horizontal syllabus span the content covers. Fixing non-grade level performance is only possible if you can take every child back to remedy earlier learning deficiencies. Embibe has the deepest tagged content libraries in the world today and the knowledge graph permits extensive horizontal navigation for every child.
C. Learning Outcomes Platforms: This stage is only achieved when enough experimentation has happened at Stage B to know what feedback loops work. This means engaging with a platform alone can improve you. This is the holy grail. THIS is where we operate now."
Already OECD Learning Compass 2020, the World Economic Forum and the New Education Policy 2020 for India are talking about the same direction. That is when you know that you are already building the future.
Your role in Embibe will go a long way towards making this happen.
A day in the life of a Content Writer might look something like this -
a. Work closely with Content Managers, Editors, and SEO to understand requirements
b. Create grammatically and factually correct and interesting content of following types for the website, mainly blog:
1. Event-based articles about various board/entrance/competitive exams in domains like K-12 (Board Exams, Olympiads, etc.), UG, PG (Engineering, Medical, Law, etc.), and Government Job (Banking, SSC, Railway, Insurance, UPSC, etc.)
2. Academic articles (on given academic topics)
c. Implement best On-Page SEO practices
d. Make sure brand guidelines are met.
e. Communicate how the products can help users
f. Write copies based on requirement for Product as well as Videos
What should be your background?
Graduation, with exceptional written and verbal communication skills. 1-3 years of relevant experience in marketing and product communications role from a reputed firm preferably in EduTech
Needs to have expertise in writing different subjects and topics (Mathematics, Physics, Chemistry, Biology, English, Hindi, etc.)
Experience in Education is an added advantage
Apply for this job if your heart beats for education and you meet the following requirements -
1. PCMB background
2. Knowledge of various board/entrance/competitive exams in domains like K-12 (Board Exams, Olympiads, etc.), UG, PG (Engineering, Medical, Law, etc.), and Government Job (Banking, SSC, Railway, Insurance, UPSC, etc.)
3. Ability to write academic content in a creative and interactive manner 4. Excellent communication skills with strong command over English
5. Strong editing and proof-reading skills
6. Strong knowledge of SEO
7. Research-oriented
8. Ability to multitask
9. Confident working with deadlines
(Knowledge of MathJax would be an added advantage)
Job Type: Full-time